Is paid link effective or not for achieving high PR?
April 29, 2009 at 5:40 am | In Web Masters | Leave a CommentTags: Google Adsense, Inorganic search ranking, Organic search ranking, paid linll, SEO techniques, website optimization
Do you think it is worth using paid links to achieve top page rank? Before answering this question please read this, Google is against the paid link during indexing and at the same time it offers Google Adsense through which webmasters can build link for a fixed pay. Why does this controversy exist in Google? Is paid link really fruitful for website optimization? This article will clearly explain the link concept followed by search engines to rank sites, and at the end you will find the answers to these questions.
Most of them know that Google ranks websites under organic and inorganic search ranking. Do you know how it categorizes them? It is simple, if a website is well optimized using SEO techniques like press release, article submission, directories submission, forum, blog etc without using paid links, then Google will place the website under the organic search ranking. If a website is promoted mostly through the paid links, then the corresponding website will be listed under the inorganic search ranking.
Websites covered under the Organic and Inorganic search rankings are displayed at the left and right sides of the Search Engine Result Page (SERP), respectively. Most often, users trust a website, if it is listed in the organic listing.
With this explanation, you may conclude that the paid link is fruitless. But this is not true; Google will accept the links purchased for advertising purpose and it is purely against the links that are purchased for the purpose of getting high PR and that are part of the planned link exchange program.
Obviously, you can use Google Adsense for advertising purposes, and gain top ranking. Not only Google, you can also buy text advertisements from someone else to achieve better results in search engines.
Apart from the paid links, you can also build links by exchanging links with sites offering useful information for your site visitors. If your site has enough useful information, then other similar sites will be ready to place your site link without link exchange.
To put it in the nut shell, getting the paid links for advertising purpose will drive targeted traffic and help you achieve high PR.
A simple way to achieve high PR is to outsource SEO service of your site to a website servicing company. Agriya is a Chennai-based web servicing company which offers world class web service. For more details, visit www.agriya.com.
How to troubleshoot a dropped site?
April 27, 2009 at 10:58 am | In Uncategorized | Leave a CommentTags: google, page rank, SEO techniques, troubleshoot a dropped site
If your website does not appear in Google or if your site page rank drops, then your site could possibly be penalized. Google may penalize you for various issues like duplicate content, hidden text and hidden links. Most often, it will penalize you by reducing the site page rank. In case of any serious issue, Google will ban your site.
The issues are nothing but the SEO techniques that doesn’t meet Google’s guidelines. It generally refers to Black hat and Grey hat. Whenever Google updates its algorithm, their guidelines may vary.
We have compiled the basic checklist that will help you to get back a dropped site in the SERP.
Check whether your site is indexed in Google. This can be done by providing your site name preceded by the text “site: “, as the search query in the Google search box. If your site is not listed in the result page, it means that your site is not yet indexed.
Google will index a site only when Googlebot accesses the site during any search query. If your site is not yet indexed, then remove the robots.txt from your web server root directory. Even after that if your site is not indexed, check for the following code ‘’ in the home page. This code will not allow Googlebot to index your home page and crawl through the site. If the code exists, remove it from the page.
You can also submit your site to Google. Another effective way to get Google notice your site is link building.
Even after following all these strategies, if your site is not indexed or page rank is reduced, check for the following:
• Over-optimization of your site i.e. more aggressive keyword optimization in meta, title and/or tags or changed link text or structure for optimization.
• Check for hidden text and stuffed keywords in the site pages.
• If you have redirected your site from an old domain to a new one, check whether it is redirected properly.
• Remove any duplicate content.
• Placing unrelated domain links in the footer section of the site pages will be considered as spam. Remove those links.
You can also outsource SEO service of your site to well-experienced company. Agriya, a chennai-based web development company, have world class experience in SEO service. For more details visit www.agriya.com.
How to avoid Over-optimization Penalty (OOP)?
April 23, 2009 at 6:28 am | In Web Masters | Leave a CommentTags: Google penalize site, Over-optimization, Over-optimization penalty, Penalty
When there is a sudden drop in your site rank even if you have done enough optimization through white hat, it means that Google has penalized you for over optimization. Once your site ranking goes down, you will start analyzing the reason and may conclude that it may be due to spamming. But spamming is different from over optimization. Spamming will get your site banned, whereas over-optimization will lower search engine rankings.
If you lose your site rankings immediately after making any changes, it would be a good idea to undo them. Here we have listed some of the techniques that are practiced in real-time to boost your site ranking without knowing that it was over-optimization.
• Including keywords in page links. For example, changing the site navigation so that all the home page links says “KW1 KW2 home” instead of “home”.
• Repetition of anchor text.
• Adding backlinks with site name.
• Repeating same set of keywords in Title, Meta tags, Hx
• Using the same keywords used in anchor text, again in Title, Meta tags, Hx
Don’t indulge in the above mentioned optimization techniques to avoid Over-optimized penalty. Also avoid keyword stuffing in image link Alt tags. Having good incoming links is the best way to get a good page rank.
In order to optimize your site effectively without any penalty, outsource your site’s SEO service to Agriya, a web development company.
How can you drive traffic to your site using Digg, Stumble Upon and Yahoo Buzz?
April 21, 2009 at 12:00 pm | In Web Masters | Leave a CommentTags: digg, drive site traffic, promote site, stumble Upon, submit content, Yahoo Buzz
Social networking sites have become the easiest path for internet marketers to drive massive amounts of traffic to their sites at zero cost. This article will teach fresh marketers how to use popular social networking sites like Digg, Stumble Upon and Yahoo Buzz to drive traffic.
There is no separate procedure for each site. You can achieve your goal of driving an impressive amount of targeted traffic to your site through any social networking site in just four steps.
Step 1: Signup
Select social networking sites that could offer highest referrers and drive quality traffic. You can select more than one social networking site, depending on how much time you can spend for promoting sites on networks.
Step 2: Profile
Face is the index of the mind. In social networking sites, your profile acts as a face by which visitors see and judge you. So make sure your profile is impressive, and reflects your business well. You can create a profile for yourself or for your brand.
Step 3: Submit content
Provide any content related to your business with a link to your site, under appropriate categories. Keep in mind, that only if people find the content useful, you will get massive amounts of traffic to your site. If it is really interesting, people will review and bookmark your site, and refer it to their friends.
Step 4: Promote site
Actively participate in the social networking site by commenting on and voting for other’s content. Don’t forget to add them to your friends list. If someone comments or votes for your post, add them to your friend list with a note thanking them for it. People generally judge you through friends list, so add as many friends as you can. With the perfect content and an impressive friends list, you can reach the home page of networking sites easily.
As you reach the homepage, the probability of getting traffic is doubled.
Are you looking for a social networking script to start your own social networking site? visit Agriya, a web development company, which offers world class social networking scripts.
Effective ways to submit your site to directories with a higher page rank
April 18, 2009 at 10:07 am | In Web Masters | Leave a CommentTags: automatic submission, directories, high page rank, manual submission, search engine companies, submission software, submit your site, third party submission
According to a recent study, more than 90% of Internet traffic is generated by search engines. Submitting your site to all major search engines is the most effective way of promoting your website on the Internet. It helps you maintain a search engine ranking at top level for any targeted ‘keywords’. There are 3 main ways to submit your website to the search engines, which includes:
Manual submission:
Manual submission involves visiting every directory one by one and submitting your site manually. One of the main advantages is you have absolute control over the submission process. For example, if there is an error in the submission process you can handle the problem without any hassle and work easily. Keep in mind that, it can be a time consuming and laborious task.
Online submission through third party services:
There are several search engine submission companies all over the world offering online submission services and search engine marketing solutions at reasonable prices. Most of them follow updated practices in the industry. They can submit your site to search engine friendly directories and directories with a higher Google page rank at one time for fast link-building.
Generally they have a lot of experience for choosing the right category for your site and wording your site description with as many keywords as possible. Remember a search engine company can provide professional and effective services to you.
Submission software:
There are various software packages which can be downloaded for the use of submitting your site automatically to the search engines. The main advantage of using the software is that you can save your time compared to manual submission processes and services. You have to enter your site details and click a button; the site will be submitted automatically to the major search engines. Its disadvantage, is that if any unexpected error happens during the submission, the script may not know how to handle the error.
Do you want to increase your sites’ page rank? contact agriya which is a chennai based web devlopment company offering world class SEO service. For further details contact www.agriya.com.
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