If your website does not appear in Google or if your site page rank drops, then your site could possibly be penalized. Google may penalize you for various issues like duplicate content, hidden text and hidden links. Most often, it will penalize you by reducing the site page rank. In case of any serious issue, Google will ban your site.

The issues are nothing but the SEO techniques that doesn’t meet Google’s guidelines. It generally refers to Black hat and Grey hat. Whenever Google updates its algorithm, their guidelines may vary.

We have compiled the basic checklist that will help you to get back a dropped site in the SERP.

Check whether your site is indexed in Google. This can be done by providing your site name preceded by the text “site: “, as the search query in the Google search box. If your site is not listed in the result page, it means that your site is not yet indexed.

Google will index a site only when Googlebot accesses the site during any search query. If your site is not yet indexed, then remove the robots.txt from your web server root directory. Even after that if your site is not indexed, check for the following code ‘’ in the home page. This code will not allow Googlebot to index your home page and crawl through the site. If the code exists, remove it from the page.

You can also submit your site to Google. Another effective way to get Google notice your site is link building.

Even after following all these strategies, if your site is not indexed or page rank is reduced, check for the following:

• Over-optimization of your site i.e. more aggressive keyword optimization in meta, title and/or tags or changed link text or structure for optimization.

• Check for hidden text and stuffed keywords in the site pages.
• If you have redirected your site from an old domain to a new one, check whether it is redirected properly.
• Remove any duplicate content.
• Placing unrelated domain links in the footer section of the site pages will be considered as spam. Remove those links.

You can also outsource SEO service of your site to well-experienced company. Agriya, a chennai-based web development company, have world class experience in SEO service. For more details visit www.agriya.com.

Run your business in sync with the advanced technology, to maximize your profit three fold. Audio marketing is one of the advanced marketing techniques through which one can deliver message in an easier and understandable way, and provide a different experience to visitors. A recent study has shown that audio marketing can increase the percentage of people that do the call of action – whether that’s buying a product, joining an email newsletter, or subscribing to an RSS feed. More and more people prefer to hear information instead of reading a book or a website filled with text.

Here are some effective tips to supercharge your audio marketing.

• Choose any attractive topic relevant to your products/services; it should convey some information for your target audience. Suppose you are selling exercise products, then you can choose “5 tips to reduce that extra flab”.

• You can hire a professional to create audio for your web site or you can do it yourself.

• Make sure that you have done a sound check before recording, so the audio clip sounds clear, crisp and audible.

• The voice used should be very confident, so practice well before recording. Take your time and pronounce each word clearly to avoid confusion. Pay particular attention to your speed, volume, accent, diction and intonation.

• Use a friendly tone and strive to sound very spontaneous throughout the recording. Try to smile while recording, as it will reflect on your voice.

• When you have completed your recording, make sure you listen to it first. Check whether it all sounds clear and crisp. You can also ask your friends to listen to them, because sometimes what sounds perfect to you might not be good enough to others. Based on the feedback, update your recordings.

Its Christmas season, and we’re all sharing joy and happiness by exchanging Christmas presents. We at Agriya are also ready for the season, and would like to share our joy with you, by offering a price reduction for our most remarkable products: FLV players and HD player.

If you have plans of adding videos to your personal sites, commercial sites, non-commercial sites, entertainment sites, or business sites, this is the right time. Using videos on your website is a noteworthy way to increase site traffic, increase page view times and make extra money from your site.

In the current financial crisis, it has become very hard for webmasters to implement any new technique to enhance their sites. No one is ready to take risks by investing large amounts of money in any enhancement processes. In such critical situations, one should make use of this golden offer to own the perfect player for their site, at low costs and foster their site through videos.

Business people can foster their business by showcasing their products and services in an audio visual environment. Other people running commercial and non-commercial sites can increase traffic to their site by providing related and attractive videos on their site.

Agriya offers a list of players including Mini FLV Player, Premium FLV Player, FLV Player Elite and HD FLV Player with different features.

Please refer to the table depicting the comparison between the actual price and the offer price.

Analyze the cost factor and features of players in their respective pages, and choose a player that best suits your need!

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